The Significance of Mooncake Celebration in Asian and Chinese Culture

Sydney has been embracing the celebration of the Chinese New Year throughout the city for years, but there is another celebration that holds dear in the heart of the Asian community : The Mooncake Festival, also known as the Mid-Autumn Festival is a time-honored tradition that holds a special place in Asian and Chinese culture, akin to Thanksgiving in Western culture. At the heart of this celebration are mooncakes, delicious pastries traditionally filled with lotus seed paste and salted egg yolk. These round delicacies symbolise unity and completeness, making them a cherished gift exchanged among loved ones. Lanterns, colourful parades, and vibrant cultural performances also mark this occasion, creating a sense of togetherness and joy within communities.

World Square Mooncake Festival: Golden Week celebrations.

Rosemary Antonios, General Manager of World Square said:  We are delighted to welcome Gong Grocer to World Square to join our carefully curated range of retail and dining options. It has been a long-term vision for World Square to bring a premium Asian supermarket to Sydneys CBD and Gong Grocer provides an innovative and exciting product range. The opening coincides with our Golden Week celebrations that includes a range of cultural installations that celebration our vibrant community.”

From September 21 to 28, you can immerse yourself in the festivities during the school holidays:

  • Free Mooncakes Giveaway and Fortune Box: On September 28th, World Square will be giving away 100 free mooncakes in the heart of the Square from midday to the first arrivals. Additionally, when shopping at World Square during this celebration, you can play and win a fortune box filled with a variety of exciting gifts, including more mooncakes.
  • Meet the Cutest Rabbits: Well-Known Legends about Mid-Autumn Festival is the rabbit story, that three immortals reincarnated themselves into three poor old people and begged food from a fox, a monkey and a rabbit. The rabbit on the moon is commonly known as the Jade Rabbit. Bring the whole family together and get acquainted with our adorable rabbits at the “Farm to Play” event, open from 12pm to 5pm on the 27 & 28 of September. All through the celebration meet the giant rabbits display around World Square.
  • Daily Dragon Dancers and the Lantern Tunnel: Witness mesmerising dragon dances that captivate with their vibrant colours and rhythmic movements. Catch these performances at 12pm on September 21st, 27th and 28th and pass through a giant illuminated lantern tunnel.

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